Patrick Short

This campaign was inspired by a journal I would keep from my travels. Pages filled with sketches of things seen and ripped out to share with others.

illustrated by the legendary Jack Unruh. 

Recognition
Communications Arts Design and Illustration Annuals and Society of Illustrators.

Campaign created with the help of photographer, Raymond Meeks.

Recognition
Communication Arts Advertising
Lürzer's Archive.

This category was filled with many brands looking the same with nothing really standing out. Since O-Live is one of the freshest olive oil in the world, we decided a fresh package design with a new name and bold colors would help this Chilean olive oil jump off the shelf. It worked. Stores ran low on inventory immediately.

To showcase this property on Lake James, we created a one-of-a-kind direct mail piece with hand signed, tipped on prints featuring lots for sale. We knew the campaign worked well when buyers walked into the sales center with our prints in hand.

Photographer, Olaf Veltman

This eclectic neighborhood market and deli was looking to extend their brand into social media. So, a campaign was created that put their value proposition in the hands of their target consumers in a way that stayed true to the shop’s irreverent personality.

As a paper manufacturer and distributor, Domtar is committed to helping educate people about the value of paper and how it can be a sustainable choice. Through a series of really, really short films we dramatized how this whole paperless thing has gone a little too far.

This brand was created from scratch. Including naming, logo, tagline and brand standards. It’s a non-profit on a mission to empower growers and consumers to fight for the American farm. In recent years, more and more of the American food supply is being outsourced. American Grown came to us to help them unite the farmers and educate consumers on why fighting for the farmer is critical to our health and national security.

Brio Design is a spinoff furniture brand of Classic Leather. They wanted to target a younger audience and project a more contemporary product line that created some distance from the half-century old parent company. We developed a fresh and new brand identity that included logo, color palette, photography style, messaging and tagline. Brio Design is the youthful furniture brand our target audience seeks backed by the history and quality of the Classic Leather heritage. And that’s a very comfortable place to be.

Authentic Louisiana cuisine is what this restaurant is all about. They needed to communicate that digitally through the social media platforms most used by customers and potential customers. So we created a brand identity, voice and personality and did just that.

With the resurgence of drive-in movie theaters, Sunset Drive-in wanted to update their look and messaging to maximize the moment. We did that by giving a nod to their retro roots and by playfully drawing a contrast between traditional movie theaters and the unique experience of watching movies at Sunset Drive-in.

Recognition
Communication Arts Advertising Annual Shortlist

This popular tourist destination off the coast of South Carolina needed a new perspective on how to position their brand. We helped them leverage one of their unique assets that sets them apart from their competition. It’s surrounded completely by water so let’s embrace the island culture and make it feel even more like a secluded getaway.

for this custom homebuilder, a brand refresh with a new logo was needed to better align with their audience. Grandfather doesn’t just build homes.They build homes that inspire and recharge their owners. A place their life has been building toward.

Working with the strategy developed by Charlotte agency , Boone Oakley, the new brand is at ease with”less is more.” A brand that is flexible which allows for surprise and delight.

Kids want to be kids. They want to get out and explore, learn new skills and make new friends. Scouting gives our youth a much needed outlet away from a electronics. But unlike other activities, Scouting is multi-dimensional with so many experiences all rolled up into one. Only Scouting can deliver that with enough diverse activities that lets kids be kids again.

Loaves & Fishes provides a week’s worth of nutritionally balanced groceries to individuals and families experiencing a short-term crisis through a network of emergency food pantries located throughout Charlotte. So, we donated our time to develop their brand to spread the word to those in need.

Recognition
D&AD, Yellow Pencil
Communication Arts Design Annual
Lürzer's Archive

No one likes a tree stump in their lawn. But getting homeowners to act on removing it isn’t easy because it’s usually not top-of-mind. Most people have been putting off doing it for a while. Mainly because they don’t understand the true negative short-term and long-term effects it can have on their family, the lawn and the property. So, we created a new brand for Stump Terminator including naming, tagline and identity to remind homeowners of the dangers of tree stumps. Who specializes in removing dangerous stumps up and out of residential properties once and for all. So households can rest assured that no stump is going to hurt the property or even worse, a family member.

A selection of marks created over the years.